3D HD

Panasonic stellt 3D-HD-Kamera vor

Auf der NAB 2009 hat Panasonic ein komplettes 3D-System von Aufnahme bis zur Präsentation vorgestellt. Aufbauend auf dem Flashspeicher basierenden P2-System fällt besonders der mit einem Doppelobjektiv versehene Camcorder auf. Letzterer wirkt deutlich eleganter als diverse 3D-Bastellösungen, bei denen meist zwei Kameras auf einer Schiene befestigt wurden, um parallel zwei Bilder aufzunehmen.



Für das Anzeigen der Videos plant Panasonic die Herstellung eines 3D-Plasma-Displays. 3D könnte auch der Blu-Ray einen Schub geben: Die Scheiben bieten genug Platz für einen zweiten Videospur, nicht kompatible Player spielen dann eben nur eine Spur ab und zeigen somit den Film in 2D. Als Alternative zum Plasma-Display bieten sich Shutterbrillen an, aber 3D-Filme werden sicher erst dann den Massenmarkt erreichen, wenn sich Zuschauer keine spezielle Brille aufsetzen müssen.

An 3D-Technik wird bereits seit Jahren geforscht, alle paar Jahre versuchen sich Fernsehsender an Sendungen mit 3D-Szenen und verteilen dafür Pappbrillen. Die derzeitigen Bemühungen der Industrie sind aber deutlich vielversprechender. Pixar hatte beispielsweise letztes Jahr
angekündigt, Animationsfilme beginnend mit "Up" sowohl im 2D- als auch 3D-Format zu veröffentlichen.  
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Industries First System to Support Efficient Production of 3D Full HD Content

Panasonic Corporation, a world leader in High Definition technology, today
announced it will start developing a professional 3D Full HD production system. The system, which will be the first of its kind in the industry, consists of a twin-lens P2 professional camera recorder and a 3D-compatible High Definition Plasma display. Panasonic will exhibit concept models of the 3D system at its booth (Central Hall #3712) at NAB 2009 to be held in Las Vegas, Nevada from April 20, 2009.



With Hollywood studios moving towards creation of more 3D entertainment content, Panasonic successfully debuted the world's first 3D Full HD Plasma Home Theater System based on Plasma display and Blu-ray Disc technologies at the CEATEC trade show in Japan in September 2008. More recently, the company also established the Advanced Authoring Center within Panasonic Hollywood Laboratory in February 2009 to support Hollywood studios in developing 3D Full HD Blu-ray Disc titles.

Production of 3D movies requires a great deal of time and effort. With the new 3D production system, which can enable an easier and more efficient 3D production process and environment, Panasonic will contribute to accelerating the realization of easier high-quality 3D content production.

At present, 3D content producers have to hand-build their own 3D production systems by physically connecting multiple 2D production devices. Panasonic is now starting to work on developing a twin-lens, 3D camera system. Also, Panasonic’s Plasma displays have been used in many post-production facilities in Hollywood, thanks to their high-quality imaging performance, which has been endorsed by leading Hollywood professionals. Technologies and expertise obtained from their use in post-production has enabled Panasonic to further develop high-quality 3D viewing performance in its Plasma technologies. As a result of this process, Panasonic’s 3D Plasma display system will help 3D content producers to quickly and easily evaluate the image quality of 3D content.

Each component of Panasonic’s innovative 3D Full HD production system has unique features. The twin-lens P2 camera recorder enables the capturing of natural and high-quality live 3D images. Thanks to the non-mechanical solid-state construction of the P2 system, the camera recorder will be compact enough to allow more flexible 3D shooting, thereby maximizing the creativity of the filmmakers by eliminating the stress factor from the use of the equipment.

3D Full HD recording using Panasonic’s proprietary P2 system also enables recording of two channels of Full HD images on the P2 card. P2’s non-mechanical construction and compactness will also be incorporated into the company’s 3D image recording and editing equipment to make production in the field highly flexible and efficient. Panasonic’s 3D Drive System enables the display of Full HD moving pictures for the left and the right eyes, so large screen 3D viewing will become possible. The excellent moving picture performance and accurate color reproduction characteristics achieved by Plasma’s self-illuminating technology enables the realization of high-quality 3D image evaluation capabilities required in the professional content production field.

“Panasonic is continuing its efforts to enable consumers to enjoy 3D movies in the comfort of their own living rooms with its 3D Full HD Plasma Home Theater System, which incorporates a Plasma HDTV and a Blu-ray Disc player,” said Dr. Paul Liao, Chief Technology Officer of Panasonic Corporation of North America. “The professional 3D Full HD image production system we are going to develop will improve the 3D production environment and accelerate creation of 3D titles.”
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Pixar movies will be released in 3D

The Walt Disney Co. said Tuesday its Pixar animation studio is committing to 3-D and will release all of its movies in the format beginning with "Up" next year.

Chief Creative Officer John Lasseter made the announcement in New York at a presentation of Disney's upcoming lineup of animated movies through 2012. He said Walt Disney Animation Studios will offer "The Princess and the Frog," a musical set in New Orleans, in the traditional hand-drawn format for release for Christmas 2009.

Meanwhile, Pixar movies will be released in 3-D and the traditional two-dimensional format, beginning in May 2009 with "Up," about an elderly widower who embarks on a South American adventure. Lasseter said he has been inspired by three-dimensional photography for decades. "I love 3-D. I made a 3-D computer-animated short in 1989 called 'Nickname,' and in fact my wedding pictures with my beautiful wife Nancy were made in 3-D," he said.

The lineup from Walt Disney Animation Studios also includes the November release of "Bolt," the story of an actor dog who believes he has super powers; "Rapunzel," a retelling of the fairy tale set for release for Christmas 2010; and the modern-day fantasy "King of the Elves," set for release for Christmas 2012. Those films will be released in both 3-D and two-dimensional formats.

Pixar's upcoming releases include "Toy Story 3" in June 2010; "newt," a love story involving the last two blue-footed newts alive, set for the summer 2011; the Scottish fantasy "The Bear and the Bow" for Christmas 2011; and "Cars 2" in the summer of 2012. Pixar also plans to rerelease the original "Toy Story" and "Toy Story 2" in the 3-D format.



During its lengthy presentation, Disney also showed a 30-minute clip of "Wall-E," set for release June 27. It tells a love story between the title character, a robot left alone on Earth for 700 years, and another robot named Eve sent to look for life. "The population had to abandon Earth for a while, and they left little Wall-E there to clean it up," said Richard Cook, chairman of The Walt Disney Studios. The only clue creators gave for the upcoming "Toy Story 3" tale was that Andy, the boy who owned the toys, has grown up and is about to head off to college.

"Wall-E" is the first Pixar release since last summer's "Ratatouille," which grossed more than $620 million at the worldwide box office. "Ratatouille" was the last publicly disclosed Pixar picture in development before Disney's acquisition of Pixar Animation Studios in May 2006 for $7.5 billion in stock. The acquisition put Lasseter as the creative head at both Disney and Pixar studios and revamped the way Disney made animated films. Lasseter was the director of the first two "Toy Story" hits and a former Disney animator. In "Up," 78-year-old Carl Fredricksen (voiced by Ed Asner) puts balloons on his house to fly to South America to fulfill a promise to his late wife to live in paradise. "We start with unusual premises," said Ed Catmull, Pixar co-founder and president of Pixar and Disney's animated studios. "We go down a path where we're initially always a little scared because we're doing something brand new. It's challenging, but out of that challenge comes the new and the interesting."

Disney's commitment to 3-D also reflects a move away from Disney's traditional strength in hand-drawn films, but Catmull said some 600 hand animators remained at the studios. Disney also planned to release four computer-animated "Tinker Bell" movies straight to DVD and Blu-ray discs every year starting in October.

In a deal announced last month, four studios - Disney, News Corp.'s 20th Century Fox, Viacom Inc.'s Paramount, and Universal Pictures, which is owned by General Electric Co.'s NBC Universal - agreed to help finance and equip 10,000 screens in the U.S. and Canada to accommodate 3-D movies. The conversion will cost as much as $700 million and take three years. Box office figures have shown that the enveloping feel of 3-D can attract two to three times more moviegoers who are willing to pay as much as $3 more per ticket, analysts said. Theater owners and studios hope the offerings will help bring people back to multiplexes for an experience that cannot be matched by increasingly sophisticated home theater systems.
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New computer animation available

MediaArt & Design (MAD) released in cooperation with Cingo Studios a new astronomical computer animation. This new work shows the Algol double-star system and the movement of the stars. Dipl.-Phys. Michael Nolte of the Planetarium Münster worked in close relationship with MAD in giving his expertise. "There had been no right visualisation of these star system. It was always showing one star moving around the other one. This CGI shows both stars moving around each other, exactly as it should be." said Mr. Nolte.

The new video clip is available for museums and planetariums under public common licence fee and for TV broadcasts. Please contact our sales department.
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